Copywriting Services Resume

EXPERIENCE
Freelance Copywriter, Journalist and Novelist
Creative, conceptual copywriter specializing in editorial and promotional copy
• Clients include Wrangler, One Kings Lane, Ann Taylor Loft, Saks, Hugo Boss, La Prairie, and Poeme et Poesie
• Craft copy for print, web, and mobile collateral, including signage, direct mail, e-mails, site assets, banner ads and more
• Write regular editorial features on fashion and design for Ann Taylor Loft, Hugo Boss, and One Kings Lane
• Compose copy for partnerships and advertorials for publications including Vogue, Glamour, GQ, and Refinery 29
• Work with merchandising and sales teams to develop names for apparel, accessories, and special programs
• Proof print and web materials for a variety of brands, noting grammar, punctuation, accuracy, style, and tone
Deadline-oriented journalist focused on business, finance, books and pop culture
• Stories featured in The Fiscal Times, MSN.com, NPR, Business Insider, Real Clear Markets, and Bookish
• Pitch, research, report and write everything from blog posts to in-depth features
Novelist specializing in Young Adult fiction
• Debut novel, The After Girls, released in Spring 2013 and featured in Booklist, newspapers, blogs and more
• Assisted publisher in marketing efforts by establishing a presence and cultivating an audience on a variety of platforms

Copywriter, Shutterfly, December 2012 to March 2014
• Act as lead copywriter for Shutterfly.com, crafting all copy for homepage marquees, microsites, landing pages and site assets
• Concepted “For the photos you love”tagline and platform, which was adopted by the brand team and rolled out this year
• Acted as sole copywriter for the launch of Shutterfly Photo Story for iPad, writing all marketing and in-app copy
• Worked with video department to concept marketing videos, execute storyboards and write scripts
• Crafted all copy for an inspirational Gift Guide direct mail piece, which will be sent nationwide this fall
• Concept and write all stories, and assist on photo shoots for Shutterfly’s inspiration email series, improving traffic year over year
• Wrote all copy for shutterfly.com/wall-art an aspirational page designed in parallax for an engaging user experience
• Regularly assist Editorial Director in copy review, proofing and editing for content

Web Photo Archivist, Architectural Digest, June 2011 to August 2011
• Managed the development of a new image search tool for the re-launch of ArchDigest.com
• Created taxonomy, chose photos, and secured rights for 10 years of content to create a user-friendly web archive

Associate Web Editor, ELLE DECOR, Jan. 2010 to June 2011, Promoted from PointClickHome.com
• Crafted copy for home and fashion product stories, including blog posts, slideshows, and features
• Wrote and edited articles and designer Q&As on home decor, shopping, design, style, art, architecture, and travel
• Fielded pitches and attended market events to create daily and weekly content for the Shopping channel
• Established and maintained relationships with bloggers to edit a weekly “Design Insiders” series
• Wrote and produced weekly and monthly editorial newsletters for a subscriber base of 100,000
• Helped grow Facebook, Twitter, and Tumblr by posting sharable content and engaging with fans and followers

Assistant Editor, PointClickHome.com, July 2008 to Dec. 2009
• Acted as lead writer for all Hachette Filipacchi’s shelter magazines, including ELLE DECOR and Metropolitan Home
• Wrote, edited, and built daily blog posts on new products, and maintained schedule for six blogs
• Fielded story pitches and edited feature articles from freelance writers

Assistant Home and Crafts Editor, Good Housekeeping’s Quick & Simple, February to July 2008
• Wrote and edited one to two pages per week on home design, decorating, and crafts
• Called in products, chose props, and helped produce and style two photo shoots per week

Editorial Intern/Assistant, Fashion/Home/Beauty Department, Parenting, Sept. 2007 to Jan. 2008
• Wrote articles and product features, and pitched and executed craft projects for the home section
• Gathered quotes from mothers around the country to compile and first edit “Family Life” page

EDUCATION
University of North Carolina at Chapel Hill, Aug. 2003 to May 2007
• Bachelor of Arts, Journalism and Mass Communication; Minor in English Literature
• Studied abroad at the Université de Montpellier III in Montpellier, France, from January to May 2006

SKILLS 
HTML, Photoshop, Dreamweaver, Scene 7, InCopy, Drupal CMS, WordPress, Tumblr, JIRA Reporting, Akamai, Google Analytics, Omniture, and Silverpop and Zeta e-mail systems

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